Introduction

We design effective mobile solutions and services by carefully examining the “ideas” and “size” of the consumer and industry markets.

Sources of information have begun transcending to new heights-magazines and newspapers have expanded to radio and television, radio and television to the Internet, and the Internet to the mobile Internet.
In the mobile Internet field, the change could indeed be best described as “radical.” People watch on-demand news and movies, play games, and go shopping, regardless of the time of day or where they are. These practices have already become a routine part of our everyday lives.
The mobile tools environment is also experiencing “radical changes.” Soon wallets will no longer bulge with cards and coins, and we will be able to do away with tickets, keys, remote controls and even business cards. In the near future, these kinds of functions will be progressively added to the mobile Internet.
CA Mobile is committed to providing worthwhile services to people around the world by maximizing the potential of these functions as mobile Internet media and their convenience as tools. We will devote our energy in response to your expectations, to use superior knowledge and ideas to make the mobile Internet something which is “fun” and “dynamic.”
I sincerely hope that you will continue to grace us with your support and cooperation.

President and CEO

Concept

We aim to be a total service provider for mobile device platforms, by taking full advantage of our wealth of experience and knowledge as a pioneer.

At CA Mobile, specializing in mobile marketing, we have engaged in the creation of user-oriented mobile contents. We recognize that the mobile phones are the most effective communication “media,” and have provided services that meet the promotional needs of enterprises and businesses.
Based on our wealth of experience and knowledge as a pioneer in mobile business, we will expand our services to the broader fields of entertainment, commerce, finance, communication and education, and we aim to be an “information mediator” that connects users with all manners of services.
At CA Mobile, our goal and management philosophy is the enrichment of human life and society by transforming new market needs into services and providing them to companies and users.

Mobile Media Business

We achieve advanced effective marketing by planning and developing mobile media focused on entertainment and interactivity.

At CA Mobile, by constantly focusing on the market trends, we provide media, contents and services that are fun and convenient for users rapidly in a one-stop environment.
By conceiving ideas that are always focused on users, and by developing services that make the most of the interactive properties of mobile phones, we achieve a highly effective marketing promotion.
More than 4 million members have registered for the mobile services provided by CA Mobile. Motivated by the support from this broad spectrum of users, we will continue to develop unique and unifying services, and further expand the value of the mobile media.

Mobile Media Representative

We offer mobile marketing plans which best meet the needs of our clients and which reliably reach the target audience.

At CA Mobile, we can handle all forms of media for all carriers, regardless of whether they are official sites or open sites. Naturally, during the planning stage, we carefully select the best media which will accurately meet the needs of our clients and which has the greatest reach, thereby enabling us to make proposals to our clients swiftly.
From mobile media consulting, to planning, buying, posting advertisements and reporting, we can offer our clients effective marketing plans in an efficient manner.

Mobile Content

We provide content that is popular with users, based on a consistent development framework and on cooperation with content holders and telecommunications carriers.

We plan, produce and provide to mobile users content designed for the official menus of the carriers, NTT DoCoMo, au, SoftBank. We are particularly proud of the strong performance and popularity of our “music content,” such as high-quality new music and popular songs including movies and advanced applications.
In addition to the production of original content, we are also engaged in a large amount of collaboratively planned content, and we are regarded highly by content holders and carriers. In the future, we will further enhance these partnerships, and we will strengthen our presence as a creator of moving images and other content designed for next-generation mobile phones.

Mobile Commerce

By establishing services which can be purchased by all things mobile, we aim to be the leading company in fast-growing markets.

CA Mobile began operating mobile commerce sites in 2001, and as the market has grown, we have expanded our merchandise lineup to more than 10,000 items, mostly fashion items, accessories, perfumes, and health and beauty goods. We now offer a huge selection of popular items and other hard-to-get items, and enjoy a solid reputation especially among users aged 20–35.
We will continue to support highly reliable and convenient methods of payment, and provide market-leading services, so that users can continue to enjoy safe and simple mobile shopping.

Mobile Solution

We are engaged in the development of solutions which impact on business and which open the way to the future of mobile media.

Solution services based on the mobile Internet have become an integral part of our everyday lives. At CA Mobile, we will serve your needs, by taking a precise bird’s-eye view of the times, and by committing technology and rapid development in order to bring your solution services to fruition.

OUTLINE

Company Name: C.A. Mobile, LTD.
Representative: Yuzuru Sotokawa
Date of Establishment : May 31st, 2000
Common Stock : JPY1,891,000,000(As of December,2011)
Number of Employees : 330 (As of December,2011)
Head Office : Infosstower 6F 20-1 Sakuragaoka, Shibuya-ku, Tokyo 150-0031
TEL: 81-3-6415-3400
FAX: 81-3-6415-3401

Group Company:
E-Line, LTD.
zeronana, LTD.

Business Lines
Mobile Media / Mobile Media Representative
Mobile Portal / Mobile Contents
Mobile Commerce / Mobile Solution

Affiliated Organization
Japan Internet Advertising Association (JIAA)
Mobile Contents Forum (MCF)

Main Clients
NTT DoCoMo, INC.
KDDI Corp.
Cyber Agent INC.
Cyber Communications INC.
Opt INC.
Cepteni CO, LTD.
Cybird CO, LTD.
Index Corp.
Tsutaya Online Corp.
Dentsu INC.
Nicco-Ad INC.
Tokyu Agency INC.