Introduction

We design effective mobile solutions and services by carefully examining the “ideas” and “size” of the consumer and industry markets.

In recent years, the global information environment has been experiencing change after change. Sources of information have begun transcending to new heights-magazines and newspapers have expanded to radio and television, radio and television to the Internet, and the Internet to the mobile Internet.
In the mobile media environment, the change could indeed be best described as “radical.” People watch on-demand news and movies, play games, and go shopping, regardless of the time of day or where they are. These practices have already become a routine part of our everyday lives.
The mobile tools environment is also experiencing “radical changes.” Soon wallets will no longer bulge with cards and coins, and we will be able to do away with tickets, keys, remote controls and even business cards. In the near future, these kinds of functions will be progressively added to the mobile Internet.
CA Mobile is committed to providing worthwhile services to people around the world by maximizing the potential of these functions as mobile Internet media and their convenience as tools. We will devote our energy in response to your expectations, to use superior knowledge and ideas to make the mobile Internet something which is “fun” and “dynamic.”
I sincerely hope that you will continue to grace us with your support and cooperation.

President and CEO

Concept

We aim to be a total service provider for mobile device platforms, by taking full advantage of our wealth of experience and knowledge as a pioneer.

At CA Mobile, specializing in mobile marketing, we have engaged in the creation of user-oriented mobile contents. We recognize that the mobile phones are the most effective communication “media,” and have provided services that meet the promotional needs of enterprises and businesses.
Based on our wealth of experience and knowledge as a pioneer in mobile business, we will expand our services to the broader fields of entertainment, commerce, finance, communication and education, and we aim to be an “information mediator” that connects users with all manners of services.
At CA Mobile, our goal and management philosophy is the enrichment of human life and society by transforming new market needs into services and providing them to companies and users.

Mobile Media Business

We achieve advanced effective marketing by planning and developing mobile media focused on entertainment and interactivity.

At CA Mobile, by constantly focusing on the market trends, we provide media, contents and services that are fun and convenient for users rapidly in a one-stop environment.
By conceiving ideas that are always focused on users, and by developing services that make the most of the interactive properties of mobile phones, we achieve a highly effective marketing promotion.
More than 4 million members have registered for the mobile services provided by CA Mobile. Motivated by the support from this broad spectrum of users, we will continue to develop unique and unifying services, and further expand the value of the mobile media.

Mobile Media Representative

We offer mobile marketing plans which best meet the needs of our clients and which reliably reach the target audience.

At CA Mobile, we can handle all forms of media for all carriers, regardless of whether they are official sites or open sites. Naturally, during the planning stage, we carefully select the best media which will accurately meet the needs of our clients and which has the greatest reach, thereby enabling us to make proposals to our clients swiftly.
From mobile media consulting, to planning, buying, posting advertisements and reporting, we can offer our clients effective marketing plans in an efficient manner.

Mobile Portal

Through the pursuit of usability and the power to entertain, we aim to be the No.1 mobile Internet portal.

The number of subscribers to mobile Internet services in Japan has already surpassed 75 million (according to the Telecommunications Carriers Association). Mobile phones are now recognized as virtually a new component of the infrastructure for information on daily life.
At CA Mobile, so that we can remain a “gateway” to the mobile Internet, which is continuing to spread ever wider, we are devoted to the aggregation of mobile content which is both useful and fun, as well as the enhancement of services that pursue usability. With the aim of being an “information medium” for mobile internet users, we will continue to expand our network, and provide content and services that are in high demand by users.

Mobile Network Media

By using one of the industry’s largest mobile media networks, together with our unique technology for mobile listing, we can achieve an accurate distribution of advertisements.

The media value of mobile sites is continuing to soar higher and higher. According to the Telecommunications Carriers Association, the number of subscribers to mobile Internet services in Japan has reached 79.75 million. CA Mobile commands one of the industry’s largest mobile media networks, and so we can reach a broad range of mobile users.
According to an announcement by the advertising agency Aun Consulting, in 2006, the market for PC-based search engine advertisements increased to 83.8 billion yen, and it is forecast to reach 105.1 billion yen in 2007. This is now the main channel for advertising on the Internet. In the mobile sector as well, there is a growing interest in search engine advertisements as a highly cost effective medium.
Based on the reliability of our technology for distributing mobile advertisements, which was built up through our KEITAI CLICK! service, we are now also providing advertisements to a large number of mobile phone search portals through our mobile-based search engine advertisement, KEITAI PREMIUM SEARCH!

Mobile Content

We provide content that is popular with users, based on a consistent development framework and on cooperation with content holders and telecommunications carriers.

We plan, produce and provide to mobile users content designed for the official menus of the carriers, NTT DoCoMo, au, Vodafone and WILLCOM. We are particularly proud of the strong performance and popularity of our “music content,” such as ringtone sites which boast an assortment of high-quality new music and popular songs, as well as our “3G content,” including movies and advanced applications.
In addition to the production of original content, we are also engaged in a large amount of collaboratively planned content, and we are regarded highly by content holders and carriers. In the future, we will further enhance these partnerships, and we will strengthen our presence as a creator of moving images and other content designed for next-generation mobile phones.

Mobile Commerce

By establishing services which can be purchased by all things mobile, we aim to be the leading company in fast-growing markets.

In 2004, the size of the mobile commerce market, narrowly defined as mostly merchandise sales, reached 201.3 billion yen (according to documents released by the Mobile Content Forum). CA Mobile began operating mobile commerce sites in 2001, and as the market has grown, we have expanded our merchandise lineup to more than 10,000 items, mostly fashion items, accessories, perfumes, and health and beauty goods. We now offer a huge selection of popular items and other hard-to-get items, and enjoy a solid reputation especially among users aged 20–35.
We will continue to support highly reliable and convenient methods of payment, and provide market-leading services, so that users can continue to enjoy safe and simple mobile shopping.

Mobile Solution

We are engaged in the development of solutions which impact on business and which open the way to the future of mobile media.

Solution services based on the mobile Internet have become an integral part of our everyday lives. At CA Mobile, we will serve your needs, by taking a precise bird’s-eye view of the times, and by committing technology and rapid development in order to bring your solution services to fruition.
At CA Mobile, we have a proven track record of providing swift services which match the needs of users. In addition to the customer service, “adGet Mail,” we have also developed in-house “SeafTyy,” a specialized search engine for mobile sites.

Global Business

We will export first-rate Japanese mobile ad promotion and know-how to everyone all over the world.

According to the research firm IDC, in 2005, the number of mobile phone users worldwide reached 1.4 billion. Over the years, Japan has cultivated much mobile business know-how and a state-of-the-art ability to produce mobile media. At CA Mobile, by making the most of this ability and expertise, we will offer appealing services to countries throughout the world.

OUTLINE

Company Name: C.A. Mobile, LTD.
Representative: Yuzuru Sotokawa
Date of Establishment : May 31st, 2000
Common Stock : \1,889,750,000(As of December,2006)
Number of Employees : 343 (As of December,2006)
Head Office : Infosstower 6F 20-1 Sakuragaoka, Shibuya-ku, Tokyo 150-0031
TEL: 81-3-6415-3400
FAX: 81-3-6415-3401

Overseas Subsidiaries:CA MOBILE CHINA, LTD.

Group Company:
E-Line, LTD.
Mobile Solution, LTD.
J‚P, LTD.
IDEA Communication, LTD.

Business Lines
Mobile Media / Mobile Media Representative
Mobile Portal / Mobile Contents
Mobile Commerce / Mobile Solution

Affiliated Organization
Japan Internet Advertising Association (JIAA)
Mobile Contents Forum (MCF)
Japan Advertising Association (JAA)
Web Advertising Bureau

Main Clients
Index Corp.
NTT DoCoMo, INC.
Opt INC.
KDDI Corp.
Cyber Agent INC.
Cyber Communications INC.
Cybird CO, LTD.
Cepteni CO, LTD.
Tsutaya Online Corp.
Dentsu INC.
Nicco-Ad INC.
Tokyu Agency INC.